Smithfield News & Blog

Date posted: 19 Jun 2020

Posted by: Andy Kinsey

Post category: Insights

Date posted: 19 Jun 2020

Posted by: Andy Kinsey

Post category: Insights

Re-emerging from Lockdown – Key Insights for Retail Brands

The Covid-19 pandemic and the restrictions of lockdown have had a huge impact across the economy as a whole and specifically the retail industry. As the high street starts to reopen, Smithfield have drawn together a selection of key insights from government, industry bodies and our own experience of working with e-commerce and retail clients in this period, to help you navigate a return to trading and the challenges of running media campaigns that will effectively support your business in this period.

Our insights are focus around 5 key topics:

  • The rise in online shopping
  • Consumer’s perceptions of advertising
  • The importance of omni-channel strategy
  • Increased media consumption and the opportunities this presents
  • The role advertising can play in expediating a brands return to pre-Covid trading

With consumers starting to show an increase interest in shopping now’s the time to engage with your target market and start to expediate growth in sales.

Download the full insight report below or get in touch with Sarah (sarahc@smithfieldagency.co.uk) to find out more detail on these trends, or how we can support you through this period with a bespoke media solution, tailored to your individual needs.

Download Your Free Report

Once you enter your email to download the report, we will email you a link to download it anytime you wish.

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Date posted: 28 May 2020

Posted by: Andy Kinsey

Post category: Uncategorized

Date posted: 28 May 2020

Posted by: Andy Kinsey

Post category: Uncategorized

Time is running out to test TV

A few days ago Boris announced that in the coming days, retailers can open their stores again, and the British public can start to have BBQs and garden parties. This means we are starting to pull out of lockdown – news that will be met by most people as a cause of celebration – the initial sheen of video call quizzes and staying in your PJs all day is beginning to wear thin! This also means that the TV market will start to return to normal in the coming weeks. Professional daytime audiences will start to diminish as workers go…
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Date posted: 22 May 2020

Posted by: Kojo Achampong

Post category: Insights

Date posted: 22 May 2020

Posted by: Kojo Achampong

Post category: Insights

How to best use paid search during lockdown and beyond

What should be your starting point be for turning Paid Search back on and ramping up visibility again in search engines as we come out of lockdown? As you may have read here it’s important that your Share of Voice (SOV) doesn’t dip below your Share of Market (SOM) if you want to sustain your position in the market among your competitive set. This is true across all advertising channels including search engines. While we should all be looking to optimise our visibility in search engines across organic listings for medium and long terms results and paid search should be…
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Date posted: 20 May 2020

Posted by: Kate Brinkley

Post category: Insights

Date posted: 20 May 2020

Posted by: Kate Brinkley

Post category: Insights

Don’t consider your marketing and advertising in isolation

All advertising and marketing activity is built up of multiple, interrelated factors. Understanding the relationship between factors is key to success especially in times where investment is being more scrutinised then ever before and there is no room for error. Share of Voice and Messaging Why is SoV so important? Historically SoV has been proven to directly contribute to a brand potential to grow market share. Essentially if a brands SoV is greater than the SoM then brands can grow. SoV continues to be key for growth in market share. In fact the correlation between SoV and SoM have grown…
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Date posted: 13 May 2020

Posted by: Sarah Coften

Post category: Insights

Date posted: 13 May 2020

Posted by: Sarah Coften

Post category: Insights

No Stopping Google Updates. No Pause for Search Algorithms in a Pandemic.

On 4 May 2020 Google announced they were releasing a broad core algorithm update, as they do several times a year. The ‘May 2020 Core Update’ as it was snappily named, was rolled out and is affecting our Google search rankings as we speak. They estimate at least two weeks for the update to complete and any impact on search rankings to be more apparent.   Google’s core algorithm updates are designed to make search engines more useful and usable for their end users. They are not designed to be punitive but to reward sites that have better content and usability…
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