Smithfield News & Blog

Date posted: 9 Oct 2019

Posted by: Smithfield

Post category: Blog

Date posted: 9 Oct 2019

Posted by: Smithfield

Post category: Blog

Is your brand taking advantage of seasonal TV pricing?

TV pricing is based around supply and demand. Supply is  the numbers of viewers watching TV and demand is the amount of money committed to TV by advertisers. This is why we see price fluctuations occurring throughout the year. Knowing when these occur provides an opportunity for brands to take advantage of the seasonality of TV pricing.

(more…)

Date posted: 18 Sep 2019

Posted by: Smithfield

Post category: Insights

Date posted: 18 Sep 2019

Posted by: Smithfield

Post category: Insights

Why you should not stop marketing during a recession

Adam Shoefield, founder of Smithfield Media Agency. I started Smithfield in 2011 at the tail end of the last recession. Starting a business during a recession can be challenging but I strongly believe it is not only possible to survive during a recession but there is a real opportunity to thrive. During lean times, many businesses make the mistake of cutting their marketing budget back or even eliminating it. But lean times are exactly the times your business most needs marketing. All the research gathered over previous recessions, indicates that increasing or maintaining your marketing spend will leave your business…
Read More

Date posted: 17 Sep 2019

Posted by: Smithfield

Post category: Blog

Date posted: 17 Sep 2019

Posted by: Smithfield

Post category: Blog

Are you taking advantage of the current TV advertising market?

It’s an unusual Autumn with political uncertainty clouding marketing options and decision making. We have seen a further £40m wiped from the 4th quarter revenue predictions in the last week. We are still talking of over £1billion being invested in TV airtime in Q4 so it’s not quite Armageddon. There will be some easing on pricing and that has been apparent for some time. The first clue was ITV suspending late booking charges back in May. Another was when they extended the period. Clearly demand was down and remains so. And, if you are still hearing the term Advanced Booking…
Read More

Date posted: 8 Aug 2019

Posted by: Smithfield

Post category: Insights

Date posted: 8 Aug 2019

Posted by: Smithfield

Post category: Insights

Why Experience Counts

When I used to hear the words ‘In my experience…’ I groaned.  It felt to me like a default expression to mitigate for a lack of ability or knowledge. The longer I worked in the media industry, the more I realised experience does really make a big difference. You can read all the ad strategy books, study all the marketing theory, but without having that vital experience, your clients budgets might not work as hard as they would want or expect. To put that in context consider the following: The Travel Channel may seem like the perfect environment for a…
Read More

Date posted: 8 Aug 2019

Posted by: Smithfield

Post category: Insights

Date posted: 8 Aug 2019

Posted by: Smithfield

Post category: Insights

The importance of radio in your media mix

As a graduate and a recent entrant into the world of media (I started at Smithfield 1 month ago), I was excited to be invited to spend a day at Radiocentre in London. Radiocentre is the industry body for commercial radio, operating over 300 radio stations across the UK. Here are a few highlights of the things I learnt: The first thing that really surprised me was the sheer volume of people who tune in to the radio every week. Growing up in the 90s I assumed that Spotify and other streaming platforms would have dwarfed radio listenership by now!…
Read More