Smithfield News & Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Is search alone driving results in performance marketing?

If you look back over the last 20 years you will see how much your marketing budget has shifted from traditional to digital. In fact, it was in 2000 when advertisers first started spending online; when Google developed AdWords. In that year online ad spend equated to less than 1% of the total spend. 20 years later it is now 62% (Advertising Pays report 2019) and 50% of this is going on Search.

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Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

How to take advantage of consumer shopping behaviour at Christmas

The opportunity to bag a bargain over Christmas is no longer restricted to a single period. Consumers look to the whole Christmas period, from the time the Christmas TV ads show through to Black Friday and the end of the Boxing Day sales, to grab a bargain for themselves and loved ones. This key online sales window starts from the 1st November and ends January 24th, once consumers have booked their main holiday and indulged in luxury items (as a gift to themselves for Christmas).  Gone are the days when sales started on Boxing Day. Last year, there was the…
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Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Government launches market study into digital advertising

There is still a high concern and a lack of understanding amongst consumers about their personal data and how it is being shared. In recent research by ESOMAR 75% of UK consumers have difficulty finding information about how to protect their privacy and 89% of consumers believe legislation is needed to protect against the misuse of personal data. In recent research by Salesforce they identified that 36% of consumers believe companies don’t care about the security of their data and a telling 59% of consumers believe that most companies aren’t transparent with how they use their (the consumers) data (Salesforce;…
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Date posted: 9 Oct 2019

Posted by: Smithfield

Post category: Blog

Date posted: 9 Oct 2019

Posted by: Smithfield

Post category: Blog

Is your brand taking advantage of seasonal TV pricing?

TV pricing is based around supply and demand. Supply is  the numbers of viewers watching TV and demand is the amount of money committed to TV by advertisers. This is why we see price fluctuations occurring throughout the year. Knowing when these occur provides an opportunity for brands to take advantage of the seasonality of TV pricing.

Date posted: 18 Sep 2019

Posted by: Smithfield

Post category: Insights

Date posted: 18 Sep 2019

Posted by: Smithfield

Post category: Insights

Why you should not stop marketing during a recession

Adam Shoefield, founder of Smithfield Media Agency. I started Smithfield in 2011 at the tail end of the last recession. Starting a business during a recession can be challenging but I strongly believe it is not only possible to survive during a recession but there is a real opportunity to thrive. During lean times, many businesses make the mistake of cutting their marketing budget back or even eliminating it. But lean times are exactly the times your business most needs marketing. All the research gathered over previous recessions, indicates that increasing or maintaining your marketing spend will leave your business…
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