Smithfield News & Blog

Date posted: 13 Feb 2020

Posted by: Andy Kinsey

Post category: Insights

Date posted: 13 Feb 2020

Posted by: Andy Kinsey

Post category: Insights

Key SEO Trends for 2020

Whether your website is new, or whether you are maintaining a site, SEO should always be a key consideration in your marketing approach.

We look ahead at three key SEO trends that advertisers need to consider, to stay on top of the ever-changing algorithms of Google.

 1) Featured Snippets Dominate SERPs

Google is moving to a ranking page which is dominated by instant / image led/ video led answers to direct users to make the consumers life easier. This fits with the way people have changed their search habits, to be more conversational/ question led. This means there are less “blue links” on the first page of search and more quick answers being delivered.

You need to act on how to make this advanced search feature work for your website. It will help keep you relevant to your consumers, but most importantly be found online and offline.

2) Quality of Content is Vital

Google wants you to be an expert and an authority in your industry. If your content doesn’t deliver this at the level your customers / users expect, you are unlikely to rank well. The more your natural audience display trust in your onsite content by consuming over longer time (measured by dwell time) and sharing it (through social) the more your SEO ranking improves.

To do this well takes a strategic approach which is aligned with your core business. This is where your SEO specialists come into play. They are able to advise and build content that is relevant, shows authority and will keep you ranking well.

3) Technical SEO to Impact Ranking

It is clear over the years Google has been comparatively forgiving with technical issues. Using multiple parsers (a program that breaks multiple data components down to build understanding of all the multiple data inputs) to understand the key content only on sites. However, recently a senior Google team member (Martin Splitt) made clear Google are going to penalise websites on technical standards. This is seen as a nod towards technical SEO holding more weight as a ranking factor in the future. Google regularly speaks about technical issues in their webmaster hours, and this has become more common.

These are three of the key trends that will be occurring in SEO in 2020. To be able to stay relevant, to your users and to Google, takes long-term focus, to ensure your SEO foundations are strong. This is where we can help ensuring that your brand and website is fit for the future that Google is building.

Complete the form or call Patrick on 020 7257 2600 today if you would like to get visibility of how you are doing in terms of SEO rankings and see whether we could help you punch harder against the competition for share of voice in SERPs (search engine results pages) and gain more web traffic and ultimately customers as a result.

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Date posted: 13 Feb 2020

Posted by: Andy Kinsey

Post category: News

Date posted: 13 Feb 2020

Posted by: Andy Kinsey

Post category: News

Smithfield at the 2020 Marketing Show North, 11-12 March!

Come visit us at the 2020 Marketing Show North 11-12 March; stand 328 Smithfield is about delivering brand growth through exceptional planning. We invest time in the planning process to ensure we understand our clients, their sector, their competitors, and the audience to deliver insight-led media strategies and plans that deliver to the needs of our clients’ business. Next month, we have a stand at the 2020 Marketing Show North at Digital City Expo. If you are there, we would love to meet with you. We are exhibiting at stand 328. Digital City Expo is an annual event for ambitious…
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Date posted: 28 Jan 2020

Posted by: Smithfield

Post category: Insights

Date posted: 28 Jan 2020

Posted by: Smithfield

Post category: Insights

2020 The evolution of TV audiences

TV advertising delivers the most profit, at the greatest cost efficiency for the lowest risk (thinkbox) – whether in the short term or the long term. And 2020 is going to be the year that TV is going to get even better, as we’re going to be able to measure the evolving viewers even more effectively. We take a look at the year ahead for TV advertising across three key areas: Viewing habits Measurement Subscriptions. Viewing habits are changing TV in the UK still provides vast audiences that we can reach quickly and do so cost effectively. We continue to…
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Date posted: 23 Jan 2020

Posted by: Smithfield

Post category: News

Date posted: 23 Jan 2020

Posted by: Smithfield

Post category: News

Get a free TV ad!

There has never been a better time to advertise on TV: No other medium can give your brand the exposure that TV can, TV gives you unrivalled reach and frequency but is also the biggest driver of growth for brands (Source: Thinkbox). If you are a brand who is heavily invested in digital channels, like PPC, then you will hit diminishing returns because the pool of potential customers you have will not naturally increase. But if you divert some of your budget to TV, then you will open your product up to a wider group of customers and therefore will…
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Date posted: 10 Jan 2020

Posted by: Smithfield

Post category: Blog

Date posted: 10 Jan 2020

Posted by: Smithfield

Post category: Blog

Is Your Business Recession Proof?

Despite a resolution to the political uncertainty of 2019, there is still a concern that we will see sluggish growth across the UK market and that a recession could still happen in 2020. Why is this? According to Office of National Statistics between 2017 and the first quarter of 2019 consumers spent more than their income for the first time in 30 years. This pattern has only been seen twice before; both before the recessions of the early 90s and the late 00s. (1)