Smithfield News & Blog

Date posted: 11 Dec 2019

Posted by: Smithfield

Post category: Blog

Date posted: 11 Dec 2019

Posted by: Smithfield

Post category: Blog

Merry Christmas

We would like to wish you all a Merry Christmas and a Happy New Year.

This year has definitely been an interesting one, with Brexit, political uncertainty and the increasing likelihood of a recession looming. So, it is not surprising that our most read piece of content was about how brands should continue their marketing in uncertain times (see the article here).

We know that TV is a powerful marketing tool to reach your consumers; this is why we are offering to produce your creative for free (or if you are a regular TV user provide a free audit of both your TV placement and your creative) to help your business grow. Click here to find out more.

Despite all of this, we have had a fantastic year helping our clients grow. We took TSB on a journey helping them introduce their new business banking proposition to the SME market; we supported Caffe Nero who embarked on their first mass advertising campaign which drove footfall, sales and increased awareness of their new food offering. We drove record ticket sales to the Crufts dog show on behalf of the Kennel Club UK. We continue to deliver strong results for Hollywood Bowl, driving increased footfall to all of their bowling venues, and to top it all off we were shortlisted for a Newsworks Award for the insight that helped InvestEngine identify the right target audience to market their Robo Advice investment platform to. There are many more examples which we could list here – but to summarise, we are very proud of the impact our work is having on our clients’ business!!

This great work reflects on the team and culture we have at Smithfield. At the beginning of the year, we became one of the top 50 Places to Work, as judged by Campaign Magazine and this is tantamount to the effort we put in to make sure we have a team that is motivated and delivering the best work possible for our clients’ success.

If you would like to find out more about Smithfield, who we are and how we can help your business in 2020, then do drop myself, Patrick Woods a line on 020 3179 2615 or email me @ patrickw@smithfieldagency.co.uk

And for now, all the best for Christmas.

The Smithfield Team

Date posted: 29 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 29 Nov 2019

Posted by: Smithfield

Post category: Blog

Should you be taking advantage of addressable TV?

Addressable TV is creating new advertising capabilities and opportunities for brands. But what is addressable TV? Addressable TV advertising allows you to target TV at a household level to show different ads to different homes while they are watching the same programme.  This makes it “addressable” as you are able to address a very specific audience, thereby minimising wastage. TV is traditionally considered to be a broadcast channel (you broadcast your message to many people at the same time), so this change allows you to be highly targeted to your audience. This is the same way we see personalisation in…
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Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Is search alone driving results in performance marketing?

If you look back over the last 20 years you will see how much your marketing budget has shifted from traditional to digital. In fact, it was in 2000 when advertisers first started spending online; when Google developed AdWords. In that year online ad spend equated to less than 1% of the total spend. 20 years later it is now 62% (Advertising Pays report 2019) and 50% of this is going on Search. In the latest IAB digital ad spend research they found that growth in Search grew 13% and continues to be seen by brands as a huge driver…
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Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

How to take advantage of consumer shopping behaviour at Christmas

The opportunity to bag a bargain over Christmas is no longer restricted to a single period. Consumers look to the whole Christmas period, from the time the Christmas TV ads show through to Black Friday and the end of the Boxing Day sales, to grab a bargain for themselves and loved ones. This key online sales window starts from the 1st November and ends January 24th, once consumers have booked their main holiday and indulged in luxury items (as a gift to themselves for Christmas).  Gone are the days when sales started on Boxing Day. Last year, there was the…
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Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Date posted: 13 Nov 2019

Posted by: Smithfield

Post category: Blog

Government launches market study into digital advertising

There is still a high concern and a lack of understanding amongst consumers about their personal data and how it is being shared. In recent research by ESOMAR 75% of UK consumers have difficulty finding information about how to protect their privacy and 89% of consumers believe legislation is needed to protect against the misuse of personal data. In recent research by Salesforce they identified that 36% of consumers believe companies don’t care about the security of their data and a telling 59% of consumers believe that most companies aren’t transparent with how they use their (the consumers) data (Salesforce;…
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