Powering Change in Findmypast
After a 2-year period of refocusing their resource into developing their product and platform, Findmypast were ready to drive significant growth in their revenues, and expand out of digital-only acquisition channels.
With a modest initial investment, FMP challenged us to create a step-change in their existing revenues.
- The medium that offers both audience scaling opportunities and also cost-efficient responses is… TV.
- We identified a way to harness both of these effects to drive change.
- Both expert genealogists and casual hobbyists were introduced to FMP as a serious player in the category.
All KPI metrics were exceeded, with the first 3 months showing a clear step-change in acquisition and online sessions.
conversion to subscription