Powering Change in Findmypast

Challenge

After a 2-year period of refocusing their resource into developing their product and platform, Findmypast were ready to drive significant growth in their revenues, and expand out of digital-only acquisition channels.
With a modest initial investment, FMP challenged us to create a step-change in their existing revenues.

Planning

  • The medium that offers both audience scaling opportunities and also cost-efficient responses is… TV.
  • We identified a way to harness both of these effects to drive change.
  • Both expert genealogists and casual hobbyists were introduced to FMP as a serious player in the category.

Performance

All KPI metrics were exceeded, with the first 3 months showing a clear step-change in acquisition and online sessions.

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free trialists

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conversion to subscription

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Tree Start sessions

“There is no doubt that TV is a powerful medium, and the way that Smithfield planned and negotiated this for us has had a monumental effect on our business. We look forward to many profitable years together.”

If our Performance results have piqued your interest, get in touch to see how we can help your business growth.

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