A media agency that thinks big to deliver more

Adam Shoefield

Founder

Adam lends his experience and expertise to ensuring our media planning and buying have a strong commercial focus on delivery and effectiveness. Adam also manages to balance the love of a good lunch with cross training and going to the gym.

Tim Samuel

Business Director

Tim helps clients to make the most out of their media, focussing mainly on DR or Performance strategies. If he’s not ‘strategizing’ over lunch, he may well be indulging in his other passions of rugby, beer and Cornish pasties.

Garett Farrell

Business Director

Garett helps clients identify prospective customers, so they can deliver sales through the most cost-efficient channels and deliver a positive ROI. He’s also rather passionate about rugby, especially if Ireland is playing.

Sarah Coften

Digital & Business Director

Sarah navigates the complexities of the digital media and marketing world, and provides clients with the best strategies to align with their business goals. Outside of work, Sarah enjoys good company, travel, cocktails and Scottish seafood.

Katie Hodgkinson-Morgan

Planning Account Director

Katie helps clients understand their audiences better and find the best ways to reach them. When not indulging in her passion for statistics and infographics, Katie finds inspiration in peanut butter, red wine and French bulldogs – but not particularly in that order.

Kate Brinkley

Digital Account Director

Kate helps clients understand and make the most of digital media to support them in achieving their business goals. Outside of work, Kate is a keen and competitive sportsperson, with an aversion for mayonnaise.

Charlotte Oliver

Digital Media Planner

Charlee navigates clients through their digital media campaigns, from the initial planning stages through to their successful deployment and analysis. Charlee can always be relied on to plot the next big Smithfield social.

David Cecil

Head of Broadcast

Expert advertising and media consultant, focusing particularly on the role of TV and how it can best deliver a client’s message to market, creatively and financially. Bit of an all-round media guru is David.

Patrick Woods

Business Development Director

Paddy helps clients navigate their way into Smithfield so that they can get the most out of their marketing. Paddy has a love of water, and can either be found paddle boarding or trying to teach his children to.

Usha Kapil

Media Planner

Usha's role is to build client relations and to understand their business objectives. This then allows her to tailor the media planning accordingly to ensure we have robust media campaigns. Outside of work Usha enjoys playing tennis

Arpit Thakrar

Digital Executive

Arpit supports in data analysis, ad-operations, reporting and ad-hoc duties. Other than being tech-savvy, he is also an all-rounded sports enthusiast – especially very competitive when it comes to playing table tennis. Arpit can always be relied on for Smithfield’s next big socials or drinks!

Kojo Achampong

Digital Media Manager

Kojo puts in the time to ensure clients campaigns are deployed successfully and is always seeking opportunities to improve campaign performance. Kojo is an avid liverpool fan and is always up for a good game of football.

Sean Heneghan

Digital Executive

Sean provides support throughout digital media campaigns, from the initial set up to the post-campaign analysis and reporting. Sean is also a fitness enthusiast, regularly cycling to work and competing in the occasional 5k.

Elton Thrussell

Head of Performance

Elton is passionate about ensuring clients campaigns deliver tangible business results that drive growth. Outside of work Elton run a charity rugby team raising money for people with cancer.

Despina Argyrides

Media Manager

Despina helps clients understand the market place and audiences in order to reach them effectively. When she’s not working you can either find her with her labradoodle Gigi, talking about Gigi or looking at pictures of Gigi.

Eliot Lowe

Group Account Director

Eliot is responsible for ensuring clients plan and buy media campaigns that meet their needs and address their business problems. He’s also a passionate sports fan and family man, though not always at the same time.

Andy Kinsey

Head of Search

Responsible for everything SEO Andy designs, develops and deploys Search campaigns for clients, helping them to flourish no matter what industry they are in. Andy has a passion for politics and coffee, he's also a tech geek.

Sue Brennan

Group Account Director

Sue builds strong relationships through a consultative approach and will immerse herself with clients to fully understand their business needs. This insight helps to find the right solutions that produce successful marketing campaigns across traditional and digital media. Sue balances life as a working mum with trips to the gym and drinking gin.

Olivia Mason

SEO Executive

Olivia works across our digital accounts focusing on the delivery and performance of SEO strategies for clients. If she isn’t working she’s sure to be planning her next holiday, drinking cocktails or napping.

Lucy Charleson

Senior Media Executive

Lucy is responsible for planning and buying offline media for key clients, as well as monitoring the performance of campaigns. At weekends she runs an events décor business, but always manages to squeeze in a roast dinner on a Sunday!

Nia Moore

Account Executive

Nia is the newest recruit to the Manchester office and keen to develop her media career. A music graduate, she is a mean player of clarinet and piano, though has yet to showcase this to the team. Analytical by nature, she always hits the floor running with clients and helps them to see the wood for the trees.