Adam Shoefield

Founder

Adam lends his experience and expertise to ensuring our media planning and buying have a strong commercial focus on delivery and effectiveness. Adam also manages to balance the love of a good lunch with cross training and going to the gym.

Sarah Coften

Head of Digital /Business Director

Sarah navigates the complexities of the digital media and marketing world, and provides clients with the best strategies to align with their business goals. Outside of work, Sarah enjoys good company, travel, cocktails and Scottish seafood.

Tim Samuel

Business Director

Tim helps clients to make the most out of their media, focussing mainly on DR or Performance strategies. If he’s not ‘strategizing’ over lunch, he may well be indulging in his other passions of rugby, beer and Cornish pasties.

Katie Hodgkinson-Morgan

Senior Media Manager

Katie helps clients understand their audiences better and find the best ways to reach them. When not indulging in her passion for statistics and infographics, Katie finds inspiration in peanut butter, red wine and French bulldogs – but not particularly in that order.

David Cecil

Head of Broadcast

Expert advertising and media consultant, focusing particularly on the role of TV and how it can best deliver a client’s message to market, creatively and financially. Bit of an all-round media guru is David.

Kate Brinkley

Senior Digital Media Planner

Kate helps clients understand and make the most of digital media to support them in achieving their business goals. Outside of work, Kate is a keen and competitive sportsperson, with an aversion for mayonnaise.

Emily Church

Digital Account Manager

Emily plans, deploys and manages clients’ digital marketing campaigns, ensuring they meet the clients’ objectives and help them take their next business step. She also excels in planning and creating culinary dishes for friends and family alike.

Charlotte Oliver

Digital Media Executive

Charlee navigates clients through their digital media campaigns, from the initial planning stages through to their successful deployment and analysis. Charlee can always be relied on to plot the next big Smithfield social.

Dara McBride

Media Executive

Dara helps clients to understand their audience and deliver media plans that are innovative and effective. When not problem solving or poring over infographics, Dara enjoys eating falafel and binge-watching period dramas.

Garett Farrell

Business Director

Garett helps clients identify prospective customers, so they can deliver sales through the most cost-efficient channels and deliver a positive ROI. He’s also rather passionate about rugby, especially if Ireland is playing.

Stuart Hackett

Digital Performance Manager

Stuart’s experience and many talents have led him to focus on Performance Advertising, and in particular Paid Search and the surrounding areas of video, display, mobile, big data analysis and automated reporting. Between the school run and data analysis Stu likes to throw in the odd marathon for good measure.

Patrick Woods

Business Development Director

Paddy helps clients navigate their way into Smithfield so that they can get the most out of their marketing. Paddy has a love of water, and can either be found paddle boarding or trying to teach his children to.

Eliot Lowe

Group Account Director

Eliot is responsible for ensuring clients plan and buy media campaigns that meet their needs and address their business problems. He’s also a passionate sports fan and family man, though not always at the same time.

Alison Hodkinson

Account Director

Responsible for the delivery of media planning and buying that meets a client’s individual needs, Alison also enjoys planning holidays and meeting people who don’t take themselves too seriously.

Nina Harrison

Digital Media Planner

Nina helps clients plan and buy their digital media, as well as finding new ways to drive the best results for their particular needs. In her free time, Nina flits between being a social butterfly, a hermit and an occasional gym bunny.