Adam Shoefield
Founder
Adam lends his experience and expertise to ensuring our media planning and buying have a strong commercial focus on delivery and effectiveness. Adam also manages to balance the love of a good lunch with cross training and going to the gym.
Tim Samuel
Business Director
Tim helps clients to make the most out of their media, focussing mainly on DR or Performance strategies. If he’s not ‘strategizing’ over lunch, he may well be indulging in his other passions of rugby, beer and Cornish pasties.
Garett Farrell
Business Director
Garett helps clients identify prospective customers, so they can deliver sales through the most cost-efficient channels and deliver a positive ROI. He’s also rather passionate about rugby, especially if Ireland is playing.
Sarah Coften
Digital & Business Director
Sarah navigates the complexities of the digital media and marketing world, and provides clients with the best strategies to align with their business goals.
Outside of work, Sarah enjoys good company, travel, cocktails and Scottish seafood.
Katie Hodgkinson-Morgan
Planning Account Director
Katie helps clients understand their audiences better and find the best ways to reach them. When not indulging in her passion for statistics and infographics, Katie finds inspiration in peanut butter, red wine and French bulldogs – but not particularly in that order.
Kate Brinkley
Digital Account Director
Kate helps clients understand and make the most of digital media to support them in achieving their business goals. Outside of work, Kate is a keen and competitive sportsperson, with an aversion for mayonnaise.
Charlotte Oliver
Digital Media Planner
Charlee navigates clients through their digital media campaigns, from the initial planning stages through to their successful deployment and analysis. Charlee can always be relied on to plot the next big Smithfield social.
David Cecil
Head of Broadcast
Expert advertising and media consultant, focusing particularly on the role of TV and how it can best deliver a client’s message to market, creatively and financially. Bit of an all-round media guru is David.
Stuart Hackett
Head of PPC
Stuart’s experience and many talents have led him to focus on Performance Advertising, and in particular Paid Search and the surrounding areas of video, display, mobile, big data analysis and automated reporting. Between the school run and data analysis Stu likes to throw in the odd marathon for good measure.
Patrick Woods
Business Development Director
Paddy helps clients navigate their way into Smithfield so that they can get the most out of their marketing. Paddy has a love of water, and can either be found paddle boarding or trying to teach his children to.
Usha Kapil
Media Planner
Usha's role is to build client relations and to understand their business objectives. This then allows her to tailor the media planning accordingly to ensure we have robust media campaigns. Outside of work Usha enjoys playing tennis
Arpit Thakrar
Digital Executive
Arpit supports in data analysis, ad-operations, reporting and ad-hoc duties. Other than being tech-savvy, he is also an all-rounded sports enthusiast – especially very competitive when it comes to playing table tennis. Arpit can always be relied on for Smithfield’s next big socials or drinks!
Kojo Achampong
Digital Media Manager
Kojo puts in the time to ensure clients campaigns are deployed successfully and is always seeking opportunities to improve campaign performance. Kojo is an avid liverpool fan and is always up for a good game of football.
Sean Heneghan
Digital Executive
Sean provides support throughout digital media campaigns, from the initial set up to the post-campaign analysis and reporting. Sean is also a fitness enthusiast, regularly cycling to work and competing in the occasional 5k.
Elton Thrussell
Head of Performance
Elton is passionate about ensuring clients campaigns deliver tangible business results that drive growth. Outside of work Elton run a charity rugby team raising money for people with cancer.
Despina Argyrides
Media Manager
Despina helps clients understand the market place and audiences in order to reach them effectively. When she’s not working you can either find her with her labradoodle Gigi, talking about Gigi or looking at pictures of Gigi.
