Insights
From jingles to podcasts: How audio advertising has evolved
The history of audio advertising can be traced back to the early days of radio, but how has the humble radio ad been transformed for the 21st century?
7 ways to craft a compelling mobile campaign
Since the advent of mobile devices, it’s been clear that mobile advertising requires a distinct approach to fully harness its potential and connect with users effectively. Here’s 7 ways to ensure that your mobile campaigns achieve the best possible results…
The rise of chatbots in advertising
In a world where digital interactions have become the norm, brands are constantly seeking innovative ways to engage with their customers. But as technology gathers pace, what does the future hold for chatbots in advertising? Our Business Director, Katie Hodgkinson-Morgan, explores the evolution of the technology.
How Challenger banks revolutionised financial advertising
Our International Account Director, April Wardy, explores how the likes of Monzo, Starling and Tide changed the face of financial advertising.
The benefits of Connected and Addressable TV for advertisers
With the advent of Connected TV (CTV), brands now have access to more advanced targeting methods to reach their desired audiences. Here’s five key benefits the technology brings to advertisers.
Threads vs X: a closer look at the ‘new Twitter’
After all the initial excitement, has Threads’ momentum stalled? Here’s why the social media battle is likely to be a long game…
The decline of traditional TV and what it means for advertisers
Traditional TV viewing has seen its sharpest ever decline over the past year, according to a new report by Ofcom. Our Head of Broadcast, David Cecil, crunches the numbers and explores what the future holds for TV advertising…
Only advertising online? Why you should consider offline too…
Are you overlooking the power of offline advertising? Here’s why online only advertisers should consider adding offline channels to their marketing mix…
Embracing change: navigating the cookieless era in programmatic online display advertising
Google has finally announced that they will disable 3rd party cookies in Chrome, starting in Q1 2024. Here’s how advertisers can still reach their target audiences online.
5 ways AI can help marketers right now
Artificial Intelligence (AI) has become an invaluable tool for anyone working in advertising. So, what’s worth exploring and what are its limitations? Here’s 5 things AI can assist with right now…