Insights
Is Gen Z really hooked on social? A deep dive into their love-hate relationship
Do you really understand Gen Z? With their increasing spending power, they’re about to become the wealthiest generation ever according to a new report by Nielsen. You may think these digital natives are easy to target, but the truth is somewhat more complex.
So, what’s really going on with Gen Z? Sarah Coften and Garett Farell, Directors here at Smithfield Agency, discuss the importance of understanding this audience and the nuances in their behaviour from a strategy and planning perspective
The rise of FAST TV: Everything advertisers need to know
Free ad-supported television (FAST) is revolutionising the TV landscape, driven by the widespread adoption of smart TVs in the UK which have skyrocketed from 11% to 74% over the past decade. Here’s why you should consider reaching new audiences through this innovative channel as the TV ecosystem evolves.
DOOH advertising in the UK: the digital revolution in Out-of-Home marketing
The growth of Digital Out-of-Home advertising (DOOH) in the UK has been remarkable, revolutionising how brands connect with their audience. Here’s our take on why it works, and how we used the channel to deliver a 146% uplift in revenue for our client, Hollywood Bowl.
Unlocking Marketing Performance With Smithfield AI Attribution
Smithfield AI Attribution uses a triangulation approach, combining Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM) to deliver comprehensive marketing insights. By integrating online and offline data, our AI-driven models optimise ROI, empower data-driven decisions, and provide a complete view of marketing performance across all channels. Unlock your marketing strategy’s full potential with Smithfield.
Navigating Google’s Privacy Pivot: Smithfield’s Proactive Approach to the Evolving Digital Landscape
In a surprising shift, Google has announced a major change to its strategy regarding third-party cookies in Chrome. Originally set to phase out...
Celebrating diversity and inclusion at Smithfield Agency
Discover how Smithfield Agency is committed to fostering a culture of diversity and inclusion. Learn about our commitment to fostering a culture of equity and growth through meaningful events and continuous learning initiatives.
2024 Hospitality Trends
It’s a crunch summer for the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds remain, including the cost-of-living crisis, high energy costs, and staff shortages. We explore the latest trends and explain how Smithfield have helped recruit more staff in this vital sector.
The Booming UK Supplements Market: Media Planning and Buying Insights
Curious about the UK supplements market boom? Discover key trends driving this growth, fuelled by the increasing focus on health, a growing ageing population, and a heightened interest in fitness among younger generations. We explore trends and offer strategies for building trust.
Forever Young – Understanding the Baby Boomers
They’re more likely to own property and have disposable incomes than the rest of the population, but who are the Baby Boomers really, and how best to reach and engage them? We explore this lucrative cohort.
Navigating change with a beginner’s mindset: embracing growth and adaptability at Smithfield agency
What does the Zen Buddhist tradition of shoshin have in common with media planning and AI? Our Head of Innovation and Digital Strategy, Sarah Coften, reveals all…