Insights

Is Gen Z really hooked on social? A deep dive into their love-hate relationship

Is Gen Z really hooked on social? A deep dive into their love-hate relationship

Do you really understand Gen Z? With their increasing spending power, they’re about to become the wealthiest generation ever according to a new report by Nielsen. You may think these digital natives are easy to target, but the truth is somewhat more complex.

So, what’s really going on with Gen Z? Sarah Coften and Garett Farell, Directors here at Smithfield Agency, discuss the importance of understanding this audience and the nuances in their behaviour from a strategy and planning perspective

The rise of FAST TV: Everything advertisers need to know

The rise of FAST TV: Everything advertisers need to know

Free ad-supported television (FAST) is revolutionising the TV landscape, driven by the widespread adoption of smart TVs in the UK which have skyrocketed from 11% to 74% over the past decade. Here’s why you should consider reaching new audiences through this innovative channel as the TV ecosystem evolves.

Unlocking Marketing Performance With Smithfield AI Attribution

Unlocking Marketing Performance With Smithfield AI Attribution

Smithfield AI Attribution uses a triangulation approach, combining Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM) to deliver comprehensive marketing insights. By integrating online and offline data, our AI-driven models optimise ROI, empower data-driven decisions, and provide a complete view of marketing performance across all channels. Unlock your marketing strategy’s full potential with Smithfield.

2024 Hospitality Trends

2024 Hospitality Trends

It’s a crunch summer for the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds remain, including the cost-of-living crisis, high energy costs, and staff shortages. We explore the latest trends and explain how Smithfield have helped recruit more staff in this vital sector.