Insights
Why the mature travel market is booming
From solo and adventure travel, to researching online, the travel trends of mature audiences could well surprise you. Our International Account Director, April Wardy, explores how the over 50’s are booking travel and leisure in 2024.
How to advertise to a local audience
From the sound of that Pearl & Dean theme in the cinema, to a half page in your local newspaper, local advertising has always been effective. With multiple digital channels including CTV and programmatic audio now offering precise location targeting, our Senior Digital Performance Manager, Sean Heneghan, explores how you can ensure effective localisation.
Generation Alpha: How to engage with digital natives
Generation Alpha are the first to be born entirely in the 21st century, making them true digital natives. Our Digital Operations Director, Charlotte Oliver, looks at what it’s going to take to engage with the latest cohort about to hit adulthood.
Understanding families: How to craft persuasive campaigns
Looking to reach time-poor Mums and Dads? When planning campaigns aimed at parents, understanding the factors influencing their purchasing decisions is key to gaining cut through. Our Business Director, Sharyn Minton uncovers UK parent’s motivations, concerns and aspirations in 2024…
E-commerce in 2024: Key Trends and Smithfield Agency’s Approach
There’s over 176,000 Shopify stores in the UK, but with increasing competition comes the need to advertise your e-commerce brand effectively. Our Head of Innovation and Digital Strategy, Sarah Coften looks at the current state of play in 2024 and delves into what it takes to successfully market your store.
Why B2B campaigns require a different strategy
It’s often said that there’s no such thing as B2B or B2C because you’re still selling to people. And while that’s partially true, there’s also significant differences when it comes to how you execute a successful campaign. Our Chief Operating Officer, Tim Samuel, explains why B2B campaigns require a different strategy.
B2B Marketing trends for 2024
The B2B buying journey has become increasingly complex. From Account-Based Marketing to AI-Powered Lead Scoring, our International Account Director, April Wardy, seeks to demystify 7 key trends shaping B2B advertising in 2024.
2024 Advertising trends
After a rollercoaster 2023, which was marked by high inflation and shifting post-pandemic consumer habits, our Account Manager, Charlotte Oliver explores 7 key trends set to shape UK advertising in 2024.
Why you shouldn’t neglect mature audiences
Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth.
Should advertisers bid on their own brand name in search?
It’s a perennial question – why should I pay to bid on my own brand name in search? Our Senior Digital Performance Manager, Sean Heneghan, has a definitive answer…