A HNWI is generally considered to be those with liquid assets (after liabilities) of £1m+. There are also Very HNWIs and Ultra HNWIs who fall into even higher brackets of liquid asset value – think royalty and footballers! Targeting high net worth individuals (HNWIs)...
A new survey has found that over 90% of people aged 40-plus cannot remember a brand using someone their age in marketing campaigns. In totally unrelated news, according to the study by Anything But Grey, the average age of those working in the marketing and...
TikTok has always been at the forefront of innovation, providing users with a powerful platform to create captivating content with. However, their recent announcement takes creativity to a whole new level. Not content with disrupting the social media landscape,...
Humans are constantly evolving and adapting to their environment. If you want to observe this in action today, just look at your mum or dad (or grandparent depending on your age) pressing a doorbell, they likely do it with their index finger, whilst Millennials and...
Artificial Intelligence (AI) is on the cusp of revolutionising many industries and marketing is no exception. With its ability to analyse vast amounts of data, identify patterns, and automate processes, AI has become an invaluable tool for anyone working in...
