In a surprising shift, Google has announced a major change to its strategy regarding third-party cookies in Chrome. Originally set to phase out these cookies, Google will now maintain their support while introducing new user-centric privacy controls. This announcement...
At Smithfield Agency, our commitment to fostering a culture of diversity, equity, and inclusion is at the heart of everything we do. During Pride Month and ahead of the London Pride Parade, we held our Culture Panel Town Hall. It was an inspiring event where our...
A crunch summer awaits the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds including the cost-of-living crisis, high energy costs, and staff shortages mean that businesses must stay agile and innovative...
In the UK, the revenue generated in the supplements market reached a staggering US$0.78bn in 2024. Looking ahead, the market is projected to experience steady growth with an annual increase of 6.53% between 2024- 2029. This growth is driven by several factors,...
In the UK, Baby Boomers make up a significant portion of the population, with millions aged between 60 and 77. This group holds considerable economic power, often owning property and having substantial disposable incomes – they bought homes when they were...
As we move out of mental health awareness week and further forward with our goal of standardising our processes across digital media planning, buying, measurement, optimisation, and analytics, we must adopt a mindset that fosters growth and adaptability across the...
