by Despina Argyrides | Sep 27, 2023 | insights
The history of audio advertising can be traced back to the early days of radio. In the 1920s, companies realised the potential of reaching a wide audience through radio broadcasts. These pioneering advertisements were simple, often read by radio hosts, and aimed at...
by Garett Farrell | Sep 20, 2023 | insights
Humans are constantly evolving and adapting to their environment. If you want to observe this in action today, just look at your mum or dad (or grandparent depending on your age) pressing a doorbell, they likely do it with their index finger, whilst Millennials and...
by Katie Hodgkinson-Morgan | Sep 14, 2023 | insights
In a world where digital interactions have become the norm, brands are constantly seeking innovative ways to engage with their customers. One such innovation that has gained significant traction is the use of advertising chatbots. These virtual assistants, powered by...
by April Wardy | Aug 31, 2023 | insights
Not so long ago, personal finance advertising was largely centred on dependability and trustworthiness. Then, in 2010, the UK’s inaugural challenger bank launched – Metro Bank became the first new high street bank for 100 years. What followed as smartphones...
by Elton Thrussell | Aug 21, 2023 | insights
Following the success of our primer on Connected and Addressable TV, we thought we’d dive a little deeper this month, and explore the many benefits for advertisers. We know traditional TV advertising works. Since the first UK spot for toothpaste was broadcast in 1955,...
by Sharyn Minton | Aug 17, 2023 | insights
For a minute at the start of July, it looked like we were all about to abandon Twitter (has anyone started calling it ‘X’ yet?) and jump ship to Threads, Meta’s new space for people to have real-time, public conversations. Threads amassed more than 100 million...
