The rise of active holidays

The rise of active holidays

If, like many of us in the office, you’ve been addicted to the BBC show “Race Across the World”, it may not entirely surprise you that there’s been a recent surge in the popularity of activity-based holidays. As the teams navigate challenging terrains and...
The growth of the UK fitness industry

The growth of the UK fitness industry

The UK fitness industry is experiencing a healthy post-pandemic boom. Valued at approximately £2 billion in 2024, there’s been an unprecedented influx of fitness solutions, ranging from mega gyms to boutique studios. Major UK gym operators have capitalised on this...
Cookies on hold: Google hits snooze yet again

Cookies on hold: Google hits snooze yet again

Let’s talk cookies—not the scrumptious kind, but the digital ones that have been causing quite the stir in the advertising world. Google has just announced another delay in their grand plan to phase out third-party cookies in Chrome, pushing the timeline to 2025. At...