Insights
Why you shouldn’t neglect mature audiences
Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth.
Should advertisers bid on their own brand name in search?
It’s a perennial question – why should I pay to bid on my own brand name in search? Our Senior Digital Performance Manager, Sean Heneghan, has a definitive answer…
TCF v2.2: Your new north star in digital advertising
From navigating privacy laws, to the smooth running of your Google Ad tech stack, the shift from TCF 2.1 to 2.2 is significant. Our Head of Innovation and Digital Strategy, Sarah Coften, explains why embracing TCF v2.2 is essential for advertisers.
The power of words: How to master copywriting
Well-crafted words are so much more than something pleasing, they’re fundamentally key to the success of any advertising campaign, both on and offline.
5 trends ahead of BFCM (Black Friday and Cyber Monday) 2023
With Brits predicted to spend an estimated 3 billion pounds this Black Friday and Cyber Monday (BFCM), our Chief Operating Officer, Tim Samuel, explores 5 key trends for 2023.
How brands can get the marketing mix right
Evidence mounts that using a range of different channels can help cut through the noise, but how do you select the right ones for your brand? Our Business Director, Katie Hodgkinson-Morgan, has 5 tests before you commit to a marketing mix…
Last-minute tips for maximising Black Friday & Christmas sales on Meta
It’s never too late to learn and action something new on Meta to boost your Black Friday sales. Here’s our Senior Digital Manager, Harry Dacres-Dixon, with his 4 top tips which will serve you well as we enter the crucial Christmas trading period.
Is OOH the future of TikTok?
The growth of TikTok has been nothing short of phenomenal. The platform has already surpassed 3.5 billion installs on smartphones, but it isn’t stopping there. Not content with becoming the fastest-growing social platform ever, it’s just announced plans to move into other formats including OOH. Our Business Director, Garett Farrell, explores what’s on offer for advertisers.
7 marketing strategies for engaging younger audiences
Gen Z and millennials now make up over 25% of retail spend. Have you got the right marketing strategies in place to reach them? Our Business Director, Sharyn Minton, reveals how…
9 Reasons why inclusive marketing gets better results
Brands need to reflect the diversity of the world they’re marketing to.