Insights

2024 Advertising trends

2024 Advertising trends

After a rollercoaster 2023, which was marked by high inflation and shifting post-pandemic consumer habits, our Account Manager, Charlotte Oliver explores 7 key trends set to shape UK advertising in 2024.

Why you shouldn’t neglect mature audiences

Why you shouldn’t neglect mature audiences

Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth.

TCF v2.2: Your new north star in digital advertising

TCF v2.2: Your new north star in digital advertising

From navigating privacy laws, to the smooth running of your Google Ad tech stack, the shift from TCF 2.1 to 2.2 is significant. Our Head of Innovation and Digital Strategy, Sarah Coften, explains why embracing TCF v2.2 is essential for advertisers.

How brands can get the marketing mix right

How brands can get the marketing mix right

Evidence mounts that using a range of different channels can help cut through the noise, but how do you select the right ones for your brand? Our Business Director, Katie Hodgkinson-Morgan, has 5 tests before you commit to a marketing mix…

Is OOH the future of TikTok?

Is OOH the future of TikTok?

The growth of TikTok has been nothing short of phenomenal. The platform has already surpassed 3.5 billion installs on smartphones, but it isn’t stopping there. Not content with becoming the fastest-growing social platform ever, it’s just announced plans to move into other formats including OOH. Our Business Director, Garett Farrell, explores what’s on offer for advertisers.