How brands can get the marketing mix right

How brands can get the marketing mix right

Earlier this year, The Drum tried to debunk the numbers behind those classic “You see X thousand ads a day” articles. Their conclusion? Nobody can actually put a number on it but it’s probably well into the hundreds. Either way, it’s hard not to feel that sometimes...
The rise of chatbots in advertising

The rise of chatbots in advertising

In a world where digital interactions have become the norm, brands are constantly seeking innovative ways to engage with their customers. One such innovation that has gained significant traction is the use of advertising chatbots. These virtual assistants, powered by...