Insights
Navigating Google’s Privacy Pivot: Smithfield’s Proactive Approach to the Evolving Digital Landscape
In a surprising shift, Google has announced a major change to its strategy regarding third-party cookies in Chrome. Originally set to phase out...
Celebrating diversity and inclusion at Smithfield Agency
Discover how Smithfield Agency is committed to fostering a culture of diversity and inclusion. Learn about our commitment to fostering a culture of equity and growth through meaningful events and continuous learning initiatives.
2024 Hospitality Trends
It’s a crunch summer for the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds remain, including the cost-of-living crisis, high energy costs, and staff shortages. We explore the latest trends and explain how Smithfield have helped recruit more staff in this vital sector.
The Booming UK Supplements Market: Media Planning and Buying Insights
Curious about the UK supplements market boom? Discover key trends driving this growth, fuelled by the increasing focus on health, a growing ageing population, and a heightened interest in fitness among younger generations. We explore trends and offer strategies for building trust.
Forever Young – Understanding the Baby Boomers
They’re more likely to own property and have disposable incomes than the rest of the population, but who are the Baby Boomers really, and how best to reach and engage them? We explore this lucrative cohort.
Navigating change with a beginner’s mindset: embracing growth and adaptability at Smithfield agency
What does the Zen Buddhist tradition of shoshin have in common with media planning and AI? Our Head of Innovation and Digital Strategy, Sarah Coften, reveals all…
The rise of active holidays
There’s been a recent surge in the popularity of activity-based holidays. Let’s explore why tourists are turning to holidays that promise personal growth and physical engagement over traditional relaxation.
The growth of the UK fitness industry
The UK fitness industry is currently experiencing a healthy boom, with major UK gym operators and independent fitness businesses capitalising on a surging market. With localisation and personalisation key, here’s how to attract and engage a growing target audience…
The evolution of search: From Reddit to TikTok
Search is evolving – fast. For brands, navigating and understanding these changes is crucial for developing effective content strategies that work across multiple generations. Here’s why it’s happening and how you can adapt.
Cookies on hold: Google hits snooze yet again
Google has extended its timeline for phasing out third-party cookies in Chrome. Sarah Coften, our Head of Innovation and Digital Strategy, explores their efforts to enhance user privacy with the Privacy Sandbox and the implications for digital advertisers.