Insights
The rise of active holidays
There’s been a recent surge in the popularity of activity-based holidays. Let’s explore why tourists are turning to holidays that promise personal growth and physical engagement over traditional relaxation.
The growth of the UK fitness industry
The UK fitness industry is currently experiencing a healthy boom, with major UK gym operators and independent fitness businesses capitalising on a surging market. With localisation and personalisation key, here’s how to attract and engage a growing target audience…
The evolution of search: From Reddit to TikTok
Search is evolving – fast. For brands, navigating and understanding these changes is crucial for developing effective content strategies that work across multiple generations. Here’s why it’s happening and how you can adapt.
Cookies on hold: Google hits snooze yet again
Google has extended its timeline for phasing out third-party cookies in Chrome. Sarah Coften, our Head of Innovation and Digital Strategy, explores their efforts to enhance user privacy with the Privacy Sandbox and the implications for digital advertisers.
Engaging Gen Z: A new era of financial services marketing
It’s important for financial brands to adapt especially when reaching the Gen Z consumer. Our Head of Innovation and Digital Strategy, Sarah Coften explores how to tailor products to suit their preferences…
Beyond the buzz: realizing AI’s true potential in 2024 marketing strategies
What does a horse from the early twentieth century called Hans have to do with AI? Our Head of Innovation and Digital Strategy, Sarah Coften, reveals all…
How financial brands can build trust
Trust is the single most important thing for financial institutions to communicate. Our International Account Director, April Wardy, explores strategies for building trust with consumers seeking financial products and services.
Navigating sustainability in digital marketing
Ahead of this year’s Earth Day in April, our Head of Innovation and Digital Strategy, Sarah Coften, explains Smithfield’s unique approach to sustainability.
How to reach High Net Worth Individuals (HNWIs)
Looking to reach lucrative High Net Worth Individuals? Our Business Director, Garett Farrell, explores effective strategies for targeting HNWIs both on, and offline.
How leisure is changing the face of the UK high street
The leisure sector is currently transforming our towns and shopping centres – creating vibrant, engaging spaces that attract people for reasons beyond traditional shopping. Activities such as competitive socialising are driving this change, as younger cohorts increasingly value experiences over material goods. Our Business Director, Sharyn Minton, explores the future of the leisure industry in the UK.