Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
Cookies on hold: Google hits snooze yet again
Google has extended its timeline for phasing out third-party cookies in Chrome. Sarah Coften, our Head of Innovation and Digital Strategy, explores their efforts to enhance user privacy with the Privacy Sandbox and the implications for digital advertisers.
Engaging Gen Z: A new era of financial services marketing
It’s important for financial brands to adapt especially when reaching the Gen Z consumer. Our Head of Innovation and Digital Strategy, Sarah Coften explores how to tailor products to suit their preferences…
Beyond the buzz: realizing AI’s true potential in 2024 marketing strategies
What does a horse from the early twentieth century called Hans have to do with AI? Our Head of Innovation and Digital Strategy, Sarah Coften, reveals all…
How financial brands can build trust
Trust is the single most important thing for financial institutions to communicate. Our International Account Director, April Wardy, explores strategies for building trust with consumers seeking financial products and services.
Navigating sustainability in digital marketing
Ahead of this year’s Earth Day in April, our Head of Innovation and Digital Strategy, Sarah Coften, explains Smithfield’s unique approach to sustainability.
How to reach High Net Worth Individuals (HNWIs)
Looking to reach lucrative High Net Worth Individuals? Our Business Director, Garett Farrell, explores effective strategies for targeting HNWIs both on, and offline.