Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
How to advertise to a local audience
From the sound of that Pearl & Dean theme in the cinema, to a half page in your local newspaper, local advertising has always been effective. With multiple digital channels including CTV and programmatic audio now offering precise location targeting, our Senior Digital Performance Manager, Sean Heneghan, explores how you can ensure effective localisation.
Generation Alpha: How to engage with digital natives
Generation Alpha are the first to be born entirely in the 21st century, making them true digital natives. Our Digital Operations Director, Charlotte Oliver, looks at what it’s going to take to engage with the latest cohort about to hit adulthood.
Understanding families: How to craft persuasive campaigns
Looking to reach time-poor Mums and Dads? When planning campaigns aimed at parents, understanding the factors influencing their purchasing decisions is key to gaining cut through. Our Business Director, Sharyn Minton uncovers UK parent’s motivations, concerns and aspirations in 2024…
E-commerce in 2024: Key Trends and Smithfield Agency’s Approach
There’s over 176,000 Shopify stores in the UK, but with increasing competition comes the need to advertise your e-commerce brand effectively. Our Head of Innovation and Digital Strategy, Sarah Coften looks at the current state of play in 2024 and delves into what it takes to successfully market your store.
Why B2B campaigns require a different strategy
It’s often said that there’s no such thing as B2B or B2C because you’re still selling to people. And while that’s partially true, there’s also significant differences when it comes to how you execute a successful campaign. Our Chief Operating Officer, Tim Samuel, explains why B2B campaigns require a different strategy.
B2B Marketing trends for 2024
The B2B buying journey has become increasingly complex. From Account-Based Marketing to AI-Powered Lead Scoring, our International Account Director, April Wardy, seeks to demystify 7 key trends shaping B2B advertising in 2024.