Following the success of our primer on Connected and Addressable TV, we thought we’d dive a little deeper this month, and explore the many benefits for advertisers. We know traditional TV advertising works. Since the first UK spot for toothpaste was broadcast in 1955,...
The future of television advertising is here right now. Gone are the days of traditional linear TV, where viewers (and advertisers) were limited to a fixed schedule of shows and commercials. With the advent of Connected TV (CTV) and Addressable TV, the way we consume...
